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Kagome, Japan's #1 juice company, has been a household name for over a century. Looking to expand into the U.S. market, they partnered with Bloom72 to develop a data-driven marketing strategy. In 2024, Kagome tested their products in 10 California supermarkets ahead of a planned nationwide launch in 2025. To ensure success, they relied on Bloom72’s expertise in market research, consumer engagement, and retail strategy.
Expanding into a new market is a complex endeavor, requiring a deep understanding of consumer behavior and retail dynamics. Kagome needed to ensure that their product offerings, branding, and messaging resonated with U.S. shoppers. By implementing a structured marketing approach, Bloom72 helped Kagome effectively test their products in a real-world retail environment, setting a strong foundation for future expansion.
