welcome to dpgw
A Los Angeles based agency with clients around the world
WAYLAY
LAYERS FOR LIFE
OVERVIEW
Waylay is a high-tech accessory company that protects users from harmful radiation emitted by their phones and laptop devices.
EXECUTION
dpgw creative studio was brought in to develop the consumer facing brand the tech company. dpgw completed a deep dive analysis of the functional accessory market, and created a 360-degree creative guideline for the business to follow.
WORK COMPLETED
•Branding
• Product Photography
• Logo Development
• Website Development
• Tagline Development
Layers for Life.
BRAND POSITIONING
BRAND POSITIONING
Waylay creates sophisticated tech-cases that protect your devices from life, and you from the harmful radiation emitted by your devices.
BRAND GUIDELINES
dpgw developed brand guidelines for the Waylay brand
Typography and type hierography
PRODUCT PHOTOGRAPHY
PRODUCTION
dpgw completed product photography for the first line of Waylay cases to be used for e-commerce, printed assets, and digital lookbooks.
WEBSITE DEVELOPMENT
SECURE SITE FOR MULTIPLE DEMOGRAPHICS
The Waylay offers a unique selling proposition that appeals to multiple consumer demographics. It was essential that they Waylay website reflected a neutral tone that appealed to adults and students alike.
CAMPAIGN FOLLOW UP
PRODUCTION
Waylay has moved into commercial production for their first line of tech accessories including a laptop sleeve and smart phone case. dpgw continued to provide creative design work for the Waylay production design process.