WAYLAY

LAYERS FOR LIFE

OVERVIEW

Waylay is a high-tech accessory company that protects users from harmful radiation emitted by their phones and laptop devices. 

 

 

EXECUTION

dpgw creative studio was brought in to develop the consumer facing brand the tech company. dpgw completed a deep dive analysis of the functional accessory market, and created a 360-degree creative guideline for the business to follow. 

WORK COMPLETED

•Branding

• Product Photography

• Logo Development

• Website Development

• Tagline Development

Layers for Life. 

BRAND POSITIONING

Waylay creates sophisticated tech-cases that protect your devices from life, and you from the harmful radiation emitted by your devices. 

 

 

BRAND GUIDELINES

dpgw developed brand guidelines for the Waylay brand

Typography and type hierography 

PRODUCTION

dpgw completed product photography for the first line of Waylay cases to be used for e-commerce, printed assets, and digital lookbooks. 

SECURE SITE FOR MULTIPLE DEMOGRAPHICS

The Waylay offers a unique selling proposition that appeals to multiple consumer demographics. It was essential that they Waylay website reflected a neutral tone that appealed to adults and students alike.

CAMPAIGN FOLLOW UP

PRODUCTION

Waylay has moved into commercial production for their first line of tech accessories including a laptop sleeve and smart phone case. dpgw continued to provide creative design work for the Waylay production design process. 

CERTIFICATIONS

© 2020 DPGW. All Rights Reserved.

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