LAYERS FOR LIFE
Waylay is a high-tech accessory company that protects users from harmful radiation emitted by their phones and laptop devices.
dpgw creative studio was brought in to develop the consumer facing brand the tech company. dpgw completed a deep dive analysis of the functional accessory market, and created a 360-degree creative guideline for the business to follow.
• Product Photography
• Logo Development
• Website Development
• Tagline Development
Layers for Life.
Waylay creates sophisticated tech-cases that protect your devices from life, and you from the harmful radiation emitted by your devices.
dpgw developed brand guidelines for the Waylay brand
Typography and type hierography
dpgw completed product photography for the first line of Waylay cases to be used for e-commerce, printed assets, and digital lookbooks.
SECURE SITE FOR MULTIPLE DEMOGRAPHICS
The Waylay offers a unique selling proposition that appeals to multiple consumer demographics. It was essential that they Waylay website reflected a neutral tone that appealed to adults and students alike.
CAMPAIGN FOLLOW UP
Waylay has moved into commercial production for their first line of tech accessories including a laptop sleeve and smart phone case. dpgw continued to provide creative design work for the Waylay production design process.