welcome to dpgw
A Los Angeles based agency with clients around the world
VAPORESSO
BEYOND THE ORDINARY
OVERVIEW
Vaporesso is one of the largest vapor device brands in the world, servicing a global consumer base with premium smoking cessation products. Their attention to detail, diverse product offerings and 500 device patents define their mission to go Beyond The Ordinary in the vapor world. Vaporesso is a subsidy of SMOORE, which employs over 3,000 individuals.
EXECUTION
dpgw was contracted by Vaporesso to provide branding support for their U.S. marketing division. The agency brought the device company beyond traditional marketing, developing a new event marketing initiative known as Own The Clouds, which brought top trickers from across the U.S. together for a Vaporesso branded video shoot.
WORK COMPLETED
• Product Branding
• Graphic Design
• Photography
• Digital Marketing
• Videography
• Event Marketing
OWN THE CLOUDS
VAPORESSO X POPSICLE LA
Vapor tricks are universally popular and challenging to create. Most trick videos are done in home studios, but dpgw brought the best "trickers" from the west coast together for a professional shoot in the Popsicle LA studios, the same space used for The Dark Knight film. The 2 minute cypher debuted on the Vaporesso website under the agency developed brand, OWN THE CLOUDS
OWN THE CLOUDS MARKETING
DIRECT, WEBSITE, AND DIGITAL PUSH
dpgw provided strategic marketing support for Own The Clouds across all of Vaporesso's brand assets.
POSTER MARKETING
dpgw developed custom posters for each tricker with their outline silhouetted against the Popsicle LA studio. Each influencer was provided a digital copy to advertise on their Instagram to increase interest in the OTC event.
OTC WEBSITE
dpgw worked with Vaporesso to develop a custom website for Own The Clouds where all video content, event information, and social campaigns were stored.
VAPORESSO BRANDING
PHOTOGRAPHY
dpgw continued to work with Vaporesso after the OTC event completing content creation for the brands diverse line of high end vapor products. dpgw developed unique content that still connected with Vaporessos sister brand, Renova.
CAMPAIGN FOLLOW UP
dpgw continued to support Vaporesso is additional areas of their U.S. marketing including influencer management, video development, branding, and market research.