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A Los Angeles based agency with clients around the world
SPARKLING ICE
TASTE LIFE
OVERVIEW
The fastest growing soft drink company in the world, Sparkling Ice has become known for disrupting the landscape of the soft drink beverage market. With its astounding year over year growth, Sparkling Ice has built a powerhouse soft drink enterprise around high-quality soft drinks with zero calories and zero sugar. Sparkling Ice provides a unique soft drink solution that is both refreshingly sweet and far healthier when compared to your typical soda.
EXECUTION
dpgw created a digital campaign TASTE LIFE to highlight the brands active approach to soft-drink beverages. After completing a digital spot and lifestyle shoot, dpgw was contracted to lead Sparkling Ice's High School Nation campaign. dpgw created a unique Snapchat campaign designed to target the high school market
SNAPCHAT CAMPAIGN
OBJECTIVE:
Create a Sparkling Ice Geo-Filter that boosts Snapchat engagement of students participating at High School Nation Events.
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GOALS:
•Boost Sparkling Ice Brand Recognition among students at the High School Nation Events.
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•Promote the use of Sparkling Ice Geo-Filters and word of mouth interactions about Sparkling Ice among high school students.
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•Increase the total amount of Snapchat stories being published at the event between students.
164,300
TOTAL VIEWS
2,513
SNAPCHAT STORIES PUBLISHED
.03¢
COST PER VIEW
THE ABOVE FIGURES ARE TARGETING HIGH SCHOOLERS AT SPECIFIC EVENTS.
