Six Films. One Shoot. Zero Compromise.
Client Brief:
Soros Capital Management is a global family office investment firm with a sharp focus on macro trends and cross-sector opportunity. With a deep foundation in research and insight, the firm backs strategic investments that fuel long-term, sustainable growth.
Soros Capital needed a full suite of brand films to articulate its vision, mission, and values. The complication: limited access to Robert Soros, no room for traditional pre-production, and just one chance to capture six distinct narratives, each requiring polish, clarity, and tone alignment with the firm’s global identity.
Agency Process:
We matched the black-and-white style of the Soros Midtown office, taking inspiration from MasterClass and The New York Times "The Interview" series. The setup featured an off-center chair to create a dynamic, intimate atmosphere focused on the speaker. Production was staged inside the Soros office, with all four videos completed in a single day to meet the client’s tight schedule.
Project Execution:
dpgw designed a compressed production model built for precision and speed. We developed six scripts, scouted and pre-lit the location, and coordinated the full creative and technical execution within a single, continuous shoot day. The system we engineered allowed for fast transitions between scenes, styles, and set-ups without compromising message or finish.
Impact:
The resulting films now serve as the cornerstone of Soros Capital Management’s brand presence clarifying its leadership voice and strategic perspective for a global audience. The project demonstrated not just creative execution, but our ability to architect high-stakes content systems under exceptional constraints.
