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Dpgw was contracted to develop a comprehensive report of water dispensing patents in the U.S. to support a proprietary water dispensing unit for Aquafina.
The 60-page patent report included market data on key patent applications, how dispensing patents were changing to meet new market demands, and blue ocean opportunities for new technology in the dispensing industry.
Blue Ocean IDEA
The U.S. water market has been rapidly expanding with new flavored, sparkling, and high PH formula offerings, but areas where water dispensing technology are used the most (public buildings, school campuses, and cafeterias) are not changing to meet new product demands.
Tap water comes from the fountain, but sparkling and flavored water from a can. What if Aquafina offered all three (and more) in a single dispenser?