The fastest growing soft drink company in the world, Sparkling Ice has become known for disrupting the landscape of the soft drink beverage market. With its astounding year over year growth, Sparkling Ice has built a powerhouse soft drink enterprise around high-quality soft drinks with zero calories and zero sugar. Sparkling Ice provides a unique soft drink solution that is both refreshingly sweet and far healthier when compared to your typical soda. dpgw created a digital campaign TASTE LIFE to highlight the brands active approach to soft-drink beverages. After completing a digital spot and lifestyle shoot, dpgw was contracted to lead Sparkling Ice's High School Nation campaign. dpgw created a unique Snapchat campaign designed to target the high school market
Launching a geo-targeted Snapchat campaign.