welcome to dpgw
A Los Angeles based agency with clients around the world
PERMANENS CAPITAL
CLIENTS FIRST
OVERVIEW
Permanens Capital is a New York based asset management firm, which manages $2.8bn for across a diverse client base. Since 2011, Permanens Capital has been emphasizing capital preservation and growth through superior risk-appropriate investment returns.
EXECUTION
The personalization of banking has led to an increasing number of financial firms taking a more creative approach to their brand. Permanens Capital took a proactive approach to this movement, contracting dpgw to develop a new website and a number of branded assets that provided a modern take on their existing brand. Due to Permanens Capital existing client base, and traditional approach to investing, it was important that any touch of modernism still included a grounding in the secure, risk-adverse business approach that has led Permanens to where it is today.
WORK COMPLETED
•Branding
• Website Development
• Corporate Photography
• Print Assets
• Corporate Photography
• Website Development
• Print Assets
PHOTOGRAPHY
dpgw brought our photography team to the Permanens Capital office and spent a day with their team capturing lifestyle, individual portraits, and office photography for digital and print use.
WEBSITE DEVELOPMENT
CREATING A SENSE OF TRUST ON A NEW DIGITAL PLATFORM
Permanens Capital has built a strong foundation on their ability to provide risk-appropriate returns to their clients. dpgw knew that the new Permanens website must demonstrate trust, but through a new digital medium. The result was a digital brand that gave Permanens core visual assets and colors a modern touch through texture and layering.
PRINTED ASSETS
CREATING A SECURE FUTURE
dpgw carried the updated digital brand to new printed assets for Permanens Capital. The studio focused on clean lines with textured blues that brought security and modernity together in harmony.
