Synchronizing Brand Identity Across Borders
The Challenge:
North Rock needed a full-scale visual rebrand to reflect its evolving global identity. With offices in both New York and London, the challenge was creating a photography system that maintained consistency across two international productions to capture the firm’s distinct professionalism, cohesion, and institutional credibility.
Client Summary:
North Rock Capital Management is a global investment firm with $5 billion in assets under management and over 50 portfolio manager teams. Operating on a multi-PM platform, North Rock specializes in both fundamental and quantitative strategies to deliver long-term, sustainable alpha through deep market expertise and strategic diversification.
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Our Solution:
dpgw architected a dual-continent production strategy, aligning art direction, lighting, and environmental styling to ensure seamless brand continuity. We directed shoots in both cities to capture authentic leadership moments, collaborative team culture, and modern office aesthetics, all unified under a singular creative vision tailored for high-end financial communications.
The Results:
The final image library became the foundation of North Rock’s new brand system supporting a redesigned website, investor-facing materials, and recruitment efforts. The work conveyed precision, trust, and sophistication, strengthening the firm's presence among institutional investors and top-tier talent worldwide.
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