MURRAY FRANKLYN 

DIGITAL MARKETING

OVERVIEW

Murray Franklyn has been a premier real estate development company since 1966. For 50 years, the Murray Franklyn Family of Companies has built innovative home designs and communities on Seattle's Eastside. The Murray Franklyn team is focused on producing quality, well-designed homes that create lasting value for their customers. The company's dedication to thoughtful design, enduring craftsmanship, and environmental stewardship ensures the most advanced methods and technologies are incorporated into every home.

 

 

EXECUTION

Murray Franklyn wanted new verticals to advertise their available properties. dpgw analyzed their marketing strategy and recommended that Murray Franklyn run a targeted SEM campaign alongside all home listings to increase the brand's digital footprint, and customer reach. Murray Franklyn originally contracted dpgw to run a trial campaign for their Park 88 property. dpgw now operates digital marketing and social media management for all Murray Franklyn communities across Seattle.

 

FACEBOOK & INSTAGRAM ADVERTISING 

After analyzing the real estate market in Seattle, dpgw developed a digital strategy to increase website visitors at the lowest cost per conversion. dpgw deployed this strategy across Facebook and Instagram and optimized the campaign over a three month period to bring ad performance up to its full potential. 

 

30,000

AVG. LEADS PER MONTH

0.03¢

COST PER CONVERSION

3,333%

LOWER CPC THAN INDUSTRY AVG.

dpgw focused on establishing an online presence for Park 88 via Facebook and Instagram. Prior to dpgw's entry, Park 88 relied on word of mouth and direct market outreach to grow the building occupancy and presence in the Bellevue area. dpgw created a strong presence for the brand by implementing a highly targeted Facebook and Instagram media campaign. In addition to the advertising of the new residence, dpgw grew a social media following for Park 88 by promoting local attractions, new resident move in specials and high quality content showcasing the buildings state of the art amenities. 

 

 

Evans Creek at Woodbridge offers unique 1, 2, and 3 bedroom flats and 2 and 3 bedroom townhomes surrounded by beautiful garden courtyards enhancing views from the homes. Evans Creek is conveniently located near 29 locally maintained hiking and biking trails, parks, restaurants and retail establishments. Downtown Redmond, Marymoor Park, Redmond Town Center, Sammamish River Park Trail, and Microsoft are just a few of the surrounding areas.

dpgw focused on driving website visitors from the brand's social media channels. In addition to increasing the website's visitors, dpgw created unique content to promote the residence's new leasing specials to a highly targeted audience. The result was a dramatic increase in traffic to the building's location and a large growth of building occupancy. 

CAMPAIGN FOLLOW UP

SEATTLE PROPERTIES

Due to SEM campaign success, dpgw was able to secure an additional contract with Murray Franklyn to run digital marketing for all properties in Seattle. dpgw now also assists Murray Franklyn with social media management.

ADDITIONAL WORK

CERTIFICATIONS

© 2020 DPGW. All Rights Reserved.

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