Goldtree approached dpgw to rebrand their Ad-tech business. Goldtree wanted a logo and website that showcased their data-driven approach to click-rate optimization without looking too techy. Our design team developed a new visual identity that placed Goldtree in a mysterious forest where hidden profit could be discovered by their expert guidance.
dpgw replaced Goldtree's old logo with a directional symbol that represents both a lone tree standing strong on a hill, and a tech-inspired arrow representing profit and growth.
Our team added unique graphics throughout the website to maintain a sense of wonder and discovery businesses achieve working with Goldtree.