Apiqe water brings sophistication to the H2O industry with versatile dispensing units for hospitality businesses. Ten years in the making, Apiqe was ready to expand to office spaces and homes with a new dispenser "Drinkstation" that offered a more consumer-friendly design with the same robust beverage features that were responsible for the brand's market success.
dpgw was contracted to help Apiqe brand themselves for the new B2B2C and B2C market. Apiqe needed an updated look that would appeal to aesthetically demanding office spaces and consumer homes while at the same time not stray too far away from their proven utilitarian persona in the hospitality sector. To accomplish this task, dpgw brought the universality of the Apiqe Drinkstation machine to the forefront of the brand creating a duel ecosystem that demonstrated both diversity in consumer choices and diversity in beverage options that would work on an industrial level.
• Marketing Assets
• Product Photography
• Website Development
• Logo Development
• Trade Show Design
DISPLAYING DIVERSITY IN DRINK
dpgw created marketing assets for Drinkstation to use at trade shows, sales meetings, and outreach campaigns. The marketing assets were designed to display the wide variety of offerings Drinkstation brought to the consumer and commercial kitchen.
WELCOME TO DRINKSTATION
dpgw developed an overview video for the Drinkstation brand. This video was unveiled at trade shows during the Drinkstation launch, and subsequently used for sales meetings, website content, and public relations.
DEALING WITH CHROME
The Apiqe Drinkstation machine is made out of a rounded chrome - a challenge for any videographer. To complete the Drinkstation introduction video, dpgw built a custom blackbox in the agency studio that fit three cameramen and the machine on a revolving pedestal
TRADE SHOW DESIGN
dpgw designed the trade show booth for the Drinkstation industry unveiling at the NAMA trade show. dpgw designed both the trade show booth layout and creative elements creating an environment that allowed for public demonstrations, private meetings, and group presentations. The corporate, but fun trade show branding attracting high profile buyers who clearly understood a need for Drinkstation in their respective spaces.
"dpgw brought our brand from industrial to understandable in the consumer's eyes. Their professionalism and quality went above and beyond expectations."
— Marco, Chief Marketing officer Apiqe
POST LAUNCH DRINKSTATION PLACEMENTS INCLUDE
CREATING A NEW CONNECTION TO CONSUMERS
dpgw developed a simple splash page to accompany the Drinkstation brand. This website served as a landing space for inbound leads and interested consumers that wanted to better understand and share the machinery.