APIQE WATER

DRINKSTATION

OVERVIEW

Apiqe water brings sophistication to the H2O industry with versatile dispensing units for hospitality businesses. Ten years in the making, Apiqe was ready to expand to office spaces and homes with a new dispenser "Drinkstation" that offered a more consumer-friendly design with the same robust beverage features that were responsible for the brand's market success.

EXECUTION

dpgw was contracted to help Apiqe brand themselves for the new B2B2C and B2C market. Apiqe needed an updated look that would appeal to aesthetically demanding office spaces and consumer homes while at the same time not stray too far away from their proven utilitarian persona in the hospitality sector. To accomplish this task, dpgw brought the universality of the Apiqe Drinkstation machine to the forefront of the brand creating a duel ecosystem that demonstrated both diversity in consumer choices and diversity in beverage options that would work on an industrial level.