CURRENT BAG CO.

MOVE FORWARD

OVERVIEW

Current Bag Co. is a luxury fashion and backpack company with proprietary battery technology that fuses high-end bag design with lithium ion mobile chargers. Founded in 2015, the company had been solely focused product development and supply chain logistics and needed an agency to move their product from factory shelves to consumer closets. 

 

 

EXECUTION

dpgw came on board to develop Current Bag Co.'s marketing, branding and advertising platform from the ground up. The agency completed a deep dive into the world of accessory tech apparel and developed a comprehensive launch plan for Current Bag Co. that would position the brand as a disruptive force in both the traditional and digital retail space. dpgw branded the entire launch plan under the MOVE FORWARD campaign, which is an ode to the raw and visceral sentiments of the company's forward-looking dialogues. 

 

WORK COMPLETED

•Branding

• Ecommerce Development

• Product Photography 

• Crowdfunding Campaign

• Videography

• Public Relations

• Social Media Management

• Startup Operations Strategy

• Direct Marketing

• Venture Acquisition

TAKING ADVANTAGE OF LEAD TIME

dpgw observed there was a period of "downtime" between Current Bag Co's first production run. The company had sample bags, but wasn't able to fulfill orders until their full shipment arrived. 

 

CROWDFUNDING

dpgw turned that lead time into an opportunity launching a crowdfunding campaign for Current Bag Co that served three critical purposes:

 

• Generate positive PR for the company.

• Create a mini-campaign that would pay for itself, and remove wasted lead time. 

• Serve as an organic soft launch that justified pre-orders before the full shipment of products arrive. 

 

dpgw ran the entire crowdfunding operation. The results:

207%

FUNDED ON KICKSTARTER

314

PRE-ORDERS

"IN A WORLD WHERE EVERYONE'S STARTING TO LOOK THE SAME, BE ONE OF THE FIRST TO DIFFERENTIATE YOURSELF WHILE CHASING YOUR DREAMS"

— Steve Berra, The Berrics

PUBLIC RELATIONS GENERATED FROM CROWDFUNDING

POP UP SHOW AT THE GROVE, LOS ANGELES 

In tandem with Current Bag Co's digital store launch, dpgw invested in a retail pop up shop at the Grove, Los Angeles. The Grove attracts thousands of shoppers every day, and positioned during Christmas shopping season, the Current Bag Co. store offered the perfect gift for friends and family.

147

OPENING ORDERS

$15K

OPENING STORE SALES

6.2K

INSTAGRAM VISITS

PARTNERSHIP

After the successful launch of Current Bag Co, the company provided dpgw with a partnership offer. dpgw accepted, taking equity in its former client. dpgw is a venture centric agency, looking to support clients in the agency and operations seat.

 

 

COMPANY ACQUISITION

Current Bag Co was acquired for an undisclosed sum in 2017. 

CERTIFICATIONS

© 2020 DPGW. All Rights Reserved.

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