OVERVIEW

Apparel Textile Sourcing Canada is Canada's premier destination to meet International apparel, textile, fashion and fabric manufacturers, factories, and leaders. In 2016, ATSC's debut show brought together more than 1800 buyers and apparel industry professionals to attended the three-day event. More than 165 exhibiting companies from over 15 different countries participated 2016's show, which showcased over 20 seminars and panels with more than 40 industry experts providing their insights and expertise on all aspects of the apparel and sourcing industry. By 2018, ATSC was attracting close to 5,000 attendees and 500 exhibiting companies. 

 

EXECUTION

dpgw teamed up with ATSC to boost its attendee registration for its 2017 trade show and later lead entire show marketing for the 2018 tradeshow cycle. dpgw analyzed ATSC's previous marketing efforts and developed a comprehensive digital marketing strategy to increase authentic attendees registrations without a substantial increase in marketing expenses. dpgw successfully lowered the cost per acquisition for the 2017 show and brought over 3,000 additional attendee registrations to ATSC 2017. dpgw then led show marketing in 2018 continuing ATSC's aggressive growth in the highly competitive apparel show industry.